3 reasons why many bestselling books do not make impact beyond direct sales

3 tips to write and publish a bestselling book changes life

What make a bestselling book?

For many people who have been seeking for help on how to become bestselling authors and on how to write and publish their book, they must have probably have come across the sale phrase “I will help you become a bestselling author.” When I first came across this phrase, I ponder in my mind, ‘how on earth will I know I will become a bestselling author without writing a book?.’ I guess you should be asking me the same question right now. Okay! Let me clear the air. The first question to answer is: who is bestselling author? Before I answer that question, I also want you to take out the time and write your own answer. In that case you will be able to compare what you have and what we will learn on this blog post. You can also check out my own answer on my YouTube page.

Who is a bestselling author?

Let the word bestselling author not overwhelm or confuse you. This means you are rank as a top seller in your category in your marketplace. This might be on Amazon marketplace or other bookstores and websites. In other words, you have one of the highest numbers of people buying your book within a specific quota. The first thought of becoming a bestselling author is a magnificent feeling. You have probably heard many authors saying they are bestselling authors and you also want to be one too, right? Let me take you on a ride on how to become a bestselling author and more even before you write your book.

Becoming a bestselling author before you write and publish your book.

To become a bestselling author before you publish your book, understand that one of the most powerful winning strategies in life is the ability to win all battles in your mind before physically winning them. If you have read the book “7 Habits of Highly Effective People by Stephen Covey”, the first thing you will realize is that you can only become what you believe in. Any action starts with a desire. This means that if you want to become a bestselling author, you need to plan the results into the book writing process. This can be accomplished when you understand the following steps of becoming a bestselling author:

1. Understanding the purpose of writing a bestselling book

What is the purpose of writing a book?

For many people, writing a book is a means of expressing their knowledge about a particular subject, telling a success story, giving their opinion about points of view, expressing the desires of their heart or motivating someone else. While these are good reasons to write a book, none of them is among the top reason the reader considers before buying a book. Whether the reader is buying a fiction or non-fiction book, their rationale is that they want to solve a specific problem. This is the biggest secret of becoming a bestselling author. Bestselling authors write the status into their book. Bestselling authors understand the desire of the reader. In the writing industry, we say that you meet your reader at the point of their need and take them through a safe ride to the solution center. In summary, to become a bestselling author you need to be able to understand the problem your book is solving, what writing a book means for you, and what writing a book means for your ideal reader?

2. Understand the difference between selling and installing in book marketing

Understand selling

One of the principal reasons many people think writing a bestselling book is time-consuming and not worth the effort or the investment is because they are yet to understand why the software industry is one of the most successful industries in the world. In the software development approach, for those that are familiar with the process, there are 6 steps that must be completed:

  • Identify the problem
  • Plan
  • Design
  • Build
  • Cost test
  • Deployment

Why is this process strictly followed in the software industry? They understand one thing – the ability to sell depends on the ‘workability’ of the end product. This gives the buyer the guarantee that, if the software does not work, they will refund 100% of their investment. This is one of the key reasons people prepay for any software on a genuine platform. How does this technique apply to writing a book and how you can become a bestselling author? Like the case of the software development industry, imagine if the user of the software had to test the software before purchasing. In most cases, they will not need it after using it because they already accomplished their need for the software.

Similarly, one of the principal reasons some exceptional books out there are not making a difference is because the software is installed on the cover of the book. The major reason you will want to write a book is for someone in need to read. Your job in writing a book is to get the book into the hand of your ideal reader. Your ability to get the book into the hand of your ideal reader is based on how well you can apply the software development process in crafting the book title and your book description. The book title and the book description account for over 90% of the reason someone will invest money in buying your book. If they judge your book by the cover, then your software is already installed in their mind. They will not be willing to buy your book. The cover should make them want to open the book. You can learn more about this by watching the video I made on book purpose.

3. Become a bestselling author in your industry

Standout in your industry

A bestselling book is a book that makes a difference, and it is a book that sells beyond direct book sales. It takes effort to write a book and to market the book. If you consider the traditional way of writing a book or of publishing and marketing, you will agree with me that it is a lot of effort and resources you become a bestselling author. However, many of our published authors will tell you that writing a book that changes life takes less time and effort writing compared to the return on investment. Imagine if someone is willing to buy a copy of your book for $5,000 even before you publish it. How soon will you write that book? What investment will you be willing to put into the writing process? How much money can you make if you sell a hundred copies at that price? This is the experience we give our authors.

This is my definition of a bestselling author – “the ability to beat all the complicated processes in the traditional book publishing industry and to make money from your book even before you publish it.” It is your ability to sell before you publish. 

Keep reading for value and knowledge. We are committed to creating value for all our readers. 

 

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